Vodafone targets social networking fans

Vodafone is to offer unlimited internet access as a standard feature of its new monthly mobile price plans, driven by an increasing amount of people accessing social networking sites and email from their phones.

The Newbury-based group is the first mobile phone operator in the UK to offer the unlimited deal with all its monthly tariffs, although O2 currently offers an unlimited deal for its iPhone customers.

Vodafone hopes the new flat rate policy will fuel use of the internet on mobiles, as operators search for additional ways to generate revenue in a saturated market.

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