EC starts legal action over Phorm

The European Commission has started legal action against Britain over the online advertising technology Phorm.

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Google and Yahoo to share web ads!

Yahoo and Google, the world’s two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo’s website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn).

http://news.bbc.co.uk/1/hi/business/7339864.stm

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Facebook founder apology over ads

The founder of social networking site Facebook Mark Zuckerberg has apologised to users for the way it launched a social advertising system. Called Beacon, the system tracks web shopping on partner sites outside Facebook and then sells adverts to the social network based on purchases. Read the full story from the BBC website.