Firms ‘miss’ huge social site success

Businesses are missing out on the huge potential that social networks present, a leading information technology company has warned.

Researchers for Gartner found that huge opportunities for improving the management of large firms exist.



A new report from independent market analyst Datamonitor reveals that the number of people participating in online social networking (OSN) is booming. The UK has the highest membership in Europe and it is forecast to almost triple by 2012 to 27 million. Social media provide consumers with the opportunities to enhance existing relationships and create new ones. Interaction is a key factor in a network’s success, as shown by the success of sites, such as MySpace and Facebook, which encourage user-generated content. While the trend is driven by the younger age groups, many older generations are also being drawn to social media. Read more

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MySpace signs new TV deal

Social networking site MySpace has signed a deal to put its shows on TV.

The deal means that MySpaceTV shows such as Quarterlife, Roommates and Special Delivery will soon air on screens outside the US.

The deal was signed with the Shine Group which is run by Elizabeth Murdoch – daughter of Rupert Murdoch who owns MySpace parent News International.

The deal covers DVDs and merchandise but MySpace retains all net rights to its programmes.

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