4D Interactive Bike Team set sights on Brighton

4D has announced that it is to once¬†again put the pedal to the metal and enter a team for this year’s London to Brighton Bike Ride in aid of the British Heart Foundation on Sunday 15th June 2008.

Team Captain, Omar Shah said:

“The bikes have been dusted off, the Lycra is out and the vaseline is ready. Yes Team 4D is ready to once again cycle down to sunny Brighton in the name of Charidee.”

To sponsor the team and aid the BHF please click here!

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The way to a man’s heart is through his mobile!

M:Metrics reveals that young males are a rich target for mobile advertisers, as among mobile phone users 36 per cent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, with nine per cent responding to an SMS advert they received, versus a four per cent market average. Read more…

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MySpace signs new TV deal

Social networking site MySpace has signed a deal to put its shows on TV.

The deal means that MySpaceTV shows such as Quarterlife, Roommates and Special Delivery will soon air on screens outside the US.

The deal was signed with the Shine Group which is run by Elizabeth Murdoch – daughter of Rupert Murdoch who owns MySpace parent News International.

The deal covers DVDs and merchandise but MySpace retains all net rights to its programmes.


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Google and Yahoo to share web ads!

Yahoo and Google, the world’s two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo’s website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn).


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4D consults with PhonepayPlus over VOIP connections!

voip2.gif 4D are today – 27th March 2008 – meeting with PhonepayPlus (www.phonepayplus.org.uk) to discuss the impact and possibilities that connection to services via VOIP (voice over internet protocol) will bring to the Industry. 4D is leading the field in terms of bringing this capability to market and is keen to be in the vanguard of ensuring that appropriate processes and controls are in place.

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Mobiles in flight!

The use of mobiles on planes flying in European airspace has been given approval by UK regulator Ofcom. It has issued plans that will allow airlines to offer mobile services on UK-registered aircraft.

The decision means that mobiles could be used once a plane has reached an altitude of 3,000m or more.

But airlines keen to offer the services must still satisfy other regulators about how the hardware will be used.

Service charge

Ofcom’s decision comes out of a consultation exercise that began in October 2007.

The decision to offer the services now falls to individual airlines. However, there are other regulatory hurdles to overcome before the technology is considered to be fully approved.

The European Aviation Safety Agency needs to approve any hardware that would be installed in aircraft to ensure that it did not interfere with other flight systems.

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