The spontaneity and simplicity of the phone-paid payment mechanism allows millions of consumers to enjoy mobile services such as ringtones and other downloads, competitions and TV voting. Most consumers use these services without worry or aggravation.
The review, which PhonepayPlus aims to publish in July, will provide an overview of mobile phone-paid services, and identify issues affecting UK consumers. Of particular interest to PhonepayPlus at this early stage are:
- Unsolicited promotions, especially text messages;
- Price transparency and the use of words that indicate content is ‘free’; and
- Subscription services (e.g. ringtones) and the ‘STOP’ command