The way to a man’s heart is through his mobile!

M:Metrics reveals that young males are a rich target for mobile advertisers, as among mobile phone users 36 per cent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, with nine per cent responding to an SMS advert they received, versus a four per cent market average. Read more…

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Posted in Communications, General 4D. Comments Off on The way to a man’s heart is through his mobile!
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