AIME General meeting – Tuesday 15th April (London)

4D will be attending the AIME general meeting.

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The way to a man’s heart is through his mobile!

M:Metrics reveals that young males are a rich target for mobile advertisers, as among mobile phone users 36 per cent of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, with nine per cent responding to an SMS advert they received, versus a four per cent market average. Read more…

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Nokia plan for 4G!

Nokia, the world’s largest handset manufacturer, has persuaded Sony Ericsson, NEC and Alacatel-Lucent to join it in developing plans for a 4G wireless system.

The companies will work together to develop the emerging mobile standard, called Long Term Evolution (LTE).

LTE, could be set to become a direct competitor to Wimax, which is currently being developed by Intel.

The first LTE networks are to be trialled in the US and China but it will be some time before it reaches UK shores.

Compared to 3G, LTE offers a greater distance and potentially faster rates.

Nokia and its partners see LTE as the logical evolution of 3G systems. “

Read more!

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MySpace signs new TV deal

Social networking site MySpace has signed a deal to put its shows on TV.

The deal means that MySpaceTV shows such as Quarterlife, Roommates and Special Delivery will soon air on screens outside the US.

The deal was signed with the Shine Group which is run by Elizabeth Murdoch - daughter of Rupert Murdoch who owns MySpace parent News International.

The deal covers DVDs and merchandise but MySpace retains all net rights to its programmes.

http://news.bbc.co.uk/1/hi/technology/7339983.stm

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Google and Yahoo to share web ads!

Yahoo and Google, the world’s two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo’s website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn).

http://news.bbc.co.uk/1/hi/business/7339864.stm

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4D consults with PhonepayPlus over VOIP connections!

voip2.gif 4D are today - 27th March 2008 - meeting with PhonepayPlus (www.phonepayplus.org.uk) to discuss the impact and possibilities that connection to services via VOIP (voice over internet protocol) will bring to the Industry. 4D is leading the field in terms of bringing this capability to market and is keen to be in the vanguard of ensuring that appropriate processes and controls are in place.

Mobiles in flight!

The use of mobiles on planes flying in European airspace has been given approval by UK regulator Ofcom. It has issued plans that will allow airlines to offer mobile services on UK-registered aircraft.

The decision means that mobiles could be used once a plane has reached an altitude of 3,000m or more.

But airlines keen to offer the services must still satisfy other regulators about how the hardware will be used.

Service charge

Ofcom’s decision comes out of a consultation exercise that began in October 2007.

The decision to offer the services now falls to individual airlines. However, there are other regulatory hurdles to overcome before the technology is considered to be fully approved.

The European Aviation Safety Agency needs to approve any hardware that would be installed in aircraft to ensure that it did not interfere with other flight systems.

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Google Announces Open Social

Details emerged today on Google’s broad social networking ambitions. The new project, called OpenSocial, is a set of common APIs that application developers can use to create applications that work on any social networks (called “hosts”) that choose to participate. More from Techcrunch.

Facebook founder apology over ads

The founder of social networking site Facebook Mark Zuckerberg has apologised to users for the way it launched a social advertising system. Called Beacon, the system tracks web shopping on partner sites outside Facebook and then sells adverts to the social network based on purchases. Read the full story from the BBC website.

MySpace backs Google’s anti-Facebook play

MySpace has embraced the OpenSocial APIs (Application Programming Interfaces), a means of building applications for all sorts of social networking sites that aren’t Facebook. Bebo has joined the mix as well. More.